Winnings Flagship
Redfern Showroom
Phase one of the new Winnings showroom in Danks Street, Waterloo. A thoughtfully designed space offering a complete wrap-around experience, seamless interaction, and visualization with esteemed brands like Winning Appliances, Rogerseller, Spencer & Lyda, Miele, and Gaggenau—an immersive showcase of elegance.
Commissioned to photograph and showcase this showroom pre-opening to the general public, the space was mostly set up but required additional arrangements for optimal photography. With numerous elements present and various spaces visible from different viewpoints, it was essential to simplify the composition and establish a clear focal point, ensuring an engaging and balanced scene that leaves viewers wanting to explore more.
One prominent feature textured ceiling. As a commercial space, naturally the showroom housed a considerable number of installed services on walls and ceilings. To showcase the texture's allure, removal of any distracting elements while preserving the feature was essential. The result was a collection of images that effortlessly convey the showroom's elegance, offering viewers an easily decipherable yet immersive experience.
Commissioned by The Local Project, for Winning Appliances Australia. Designed by Cera Stribley
